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  • John Foster

Be Customer Focused

Updated: Aug 2, 2020

Customer focus is essential for business, therefore it is important to know and understand your customer. Most businesses spend time attracting customers just to win a sale. What often is neglected is the post-sale follow up with customers. You should look at the time after a sale as an opportunity not only to improve your products and services but also to establish a relationship with your customers. It takes much more effort to win a new customer than to maintain a relationship with an existing customer. What can we do to keep our established customers feel appreciated?

You need to follow up with your customers. Following up may be as simple as writing an email or giving them a call a few weeks after a sale. Does this take time? Yes. Is it worth it? Absolutely! Not only does this allow you to get good feedback from customers but also it establishes a more solid, long-lasting relationship. Your customers are the heart and core of your business because your business would not exist without your customer. These customers provide return business and also provide the essential referrals that no clever marketing scheme will ever out-perform. Go out of your way to communicate with them. If you neglect them, they will go elsewhere.


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